The А101 area will be developed in accordance with the uniform master plan. Master planning is an integrated approach to area development that covers all issues related to land use. It regulates key town-planning issues: layout of the main facilities, land use zoning, housing density, transport development strategy, required infrastructural units, and general urban and landscape design concept.

Application of master planning in current market conditions is no more just a desirable feature, but a necessary element, required to satisfy market demand and meet customers requirements. It is also a basis for successful real estate investing. This approach reflects the view of real estate not as any isolated building or a group of buildings, but as a harmonious and well-balanced environment for general life, work, or leisure activities. It is exactly this approach to area development — whether it regards a small residential block or a whole city — that can fundamentally affect the real estate market, change the developers' attitude to construction quality and create a really unique product with no market competitors.

As world practice shows, master planning may be applied not only in comprehensive urban or suburban developments, but also in business districts, industrial areas, university campuses, and even in development of the whole new cities. Master planning was used to form such autonomous self-dependent communities as as the University of California at Irvine, (California, USA), Stanford University (Palo Alto, California, USA), American University in Cairo (Egypt), Villa City Phoenix (China), etc. The world practice in using master planning has already shown its economic efficiency. Comprehensive land development approach directly affects project capitalization and forms a basis for successful real estate investing.